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Facebook to track non-users around the internet

Facebook to track non-users around the internet

New York: In an offer to extend its client base, online networking giant Facebook has announced it will begin displaying ads to web clients who are not individuals from its informal community.

“Facebook will use cookies, `like` buttons and other plug-ins embedded on 3-party sites to track members and non-members alike,” a report in The Wall Street Journal said.

The company said it will be able to better target non-Fb users and serve relevant ads to them.

“Publishers and app developers have some users who are not Fb users. We think we can do a better job powering those ads,” Andrew Bosworth, vice president of Fb`s ads and business platform, was quoted as saying.

Meanwhile, Facebook`s practices have gone under feedback from controllers in Europe over security concerns. Facebook began displaying a banner notification at the top of its News Feed for users in Europe from Friday, alerting them to its use of cookies as mandated under an EU directive.

Fb believes that targeted advertising can more accurately target non-members using the vast amounts of data it already has on the around 1.7 billion people who use the site, the report said.

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