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Patanjali starts to take a toll on some FMCG firms

Patanjali starts to take a toll on some FMCG firms

During these days, Yog guru Baba Ramdev’s Patanjali units are often frequented by several investors & traders, but they are there not to pick Baba’s brains on yoga, but to get some insights into how Patanjali works, & how it has disrupted the business techniques of many bigger FMCG firms. “We watched many visitors from the research & investment community consistently these days. They are constantly in touch with us to know our progress,” told by general secretary of Patanjali Ayurved Mr. SK Tijarawala. Given the unstability over economic growth and the state of the markets, investors are about to defensive sectors such as FMCG that offer high growth visibility. But there’s one thing that’s bothering them, the impact of Patanjali’s disruptive technique, especially the cheap pricing for quality...
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