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Facebook ‘Reactions’ failed to engage users

Facebook ‘Reactions’ failed to engage users

The additional “Reaction” buttons that social media giant Facebook introduced next to the “Like” button this session have failed to charm users, a study as a outcome.

The study by social media analytic and bench marking tool for experienced Quintly got that “Reaction” emoticons are underused till date.

Quintly filtered 130,000 posts and got that users rarely take the time to give their judgment about a post and prefer to simply “Like” it and scroll on, techtimes.com reported on Tue.

In February, five new “Reaction” buttons were added to allow people to display feedback like sad, wow, angry love and haha.

“About 97% of interactions consist of likes, comments and shares. This simply shows how little the other backlash are used,” the findings showed.

The study indicated that videos obtain up to 40% more “Reactions” than images. Users tend to use the “wow” response much more when dealing with videos.

The “angry” reaction was used twice as much with video content when pitted against image content.

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