NITI Aayog on Thursday revealed the launch of two schemes ‘Lucky Grahak Yojana’ and the ‘Digi-Dhan Vyapari Yojana’ to give cash awards to consumers and merchants who utilise digital payment devices for personal consumption expenditures.
The scheme specially focuses on bringing the poor, low middle class and small businesses into the digital payment fold.
The National Payment Corporation of India (NPCI) will be the executing firm for this scheme.
The scheme will get operational with the first draw on December 25 (as a Christmas gift to the nation) leading up to a mega draw on Babasaheb Ambedkar Jayanti on 14th April next year.
Declaring these two schemes Amitabh Kant, CEO, NITI Aayog said that ‘Lucky Grahak Yojana’ will inspire consumers while ‘Digi Dhan Vyapari Yojana’ will motivate merchants to transition to digital payments.
Key highlights of these two schemes
-NPCI will announce 15,000 winners of Rs 1000 each for next 100 days, starting from Dec 25th.
-Daily, weekly and mega awards up to Rs 1 cr for consumers & merchants using digital payments.
-Both schemes will cover small transactions between Rs 50 and Rs 3000 to motivate every section of the society to move to digital payments.
-Rs 7,000 weekly awards, max award of Rs 50,000 each for merchants, under Digi-Dhan Vyapari Yojana.
-Estimated expenditure of the scheme: Rs 340 crore.